How many emails have you ignored today?
The average person only opens about 20% of the emails they receive. But this same average person opens 98% of their texts. Which inbox do you want your patient communication efforts to land in?
Healthcare has long been shielded from the regular forces of consumerism. Due to third-party payors of insurance and government, there is an inherent disconnect between patients and healthcare organizations when it comes time to pay for their care.
As co-pays and high deductibles rise year after year, patients are having to shoulder more and more of their healthcare bill. But when patients have a hard time paying their bills, this can put healthcare providers in the unenviable position of a bill collector. And while most people love their doctors, nobody loves their bill collectors.
The traditional methods of trying to help patients pay their bills online aren’t as effective as they used to be. Most organizations will send letters and leave voicemails, but these often mean weeks of delay as you’re trying to get a patient to respond or acknowledge that they even received the bill.
And when it comes to setting up payment plans, that’s even more complicated.
Which, surprisingly, brings us back to texting.
Healthcare organizations across the country are finding great success in shifting their patient engagement and bill collection efforts to the patient’s phone.
Most text messages are quickly read by most people, as cited above. And healthcare organizations that move from emails and letters to text messages are finding new success in patient retention, patient satisfaction, reduced AR, and increased revenue. This also means that fewer patients have to experience the “bill collector” side of their favorite healthcare providers.
We’ve found that the patients of these texting healthcare organizations love the simplicity of safely and securely paying their bills with a text. They can even login to set up payment plans and receive reminders without ever having to leave their phone.
The billing teams of these organizations also love the self-service nature of text-to-pay, and find that they have much more time to focus on other initiatives, instead of chasing patient payments.
If you’d like to learn more about how to use texting to simultaneously decrease your accounts receivable, increase patient engagement and retention, and make life easier for your patients and your billing teams, check out this link below:
We’re excited to help you get into the right inbox.
You can reach out if you have any questions, and contact us at firstname.lastname@example.org.